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The ping module is used to notify other sites that you have new content.
This can be pretty important to tell the world that your site has been updated, so your sites updates can be indexed.

However the default ping.module seems to only ping the service provided by http://pingomatic.com/.
Which in turn is suppose (could be unavailable) to ping others index engines.
I'd like to ping directly whoever I want, so I'm currently research how to do just that.